> █ Junior Entrepreneur
Junior entrepreneur with hands-on experience building and leading two startups—Sammy Bot (2020) and Tech for People (2025). Focused on turning ideas into products, learning by doing, and growing ventures from the ground up.
An operator is the difference between a roadmap and a P&L.
Junior entrepreneur with hands-on experience building and leading two startups—Sammy Bot (2020) and Tech for People (2025). Focused on turning ideas into products, learning by doing, and growing ventures from the ground up.
# mission.txt target : Junior Entrepreneur posture : Open to new opportunities and collaborations horizon : 18-month windows not_for : slideware
Positions I take with operating teams.
Each engagement runs like a live position — a defined entry, a measured exposure, a defined exit.
Sammy Bot
> Bot-oriented startup venture
Early startup focused on bot-driven products and services—exploring automation and conversational experiences from a founder-led, lean-build perspective.
- bots
- automation
- startup
Tech for People
> People-first technology venture
Current startup building technology that puts people at the center—translating real needs into practical products and sustainable founder-led execution.
- people-first
- technology
- startup
Sammy Bot
> Founder
Founded and built Sammy Bot from the ground up—defining the product direction, iterating on the offering, and driving early-stage execution.
- Launched the venture in 2020 and owned end-to-end early-stage building
- Shaped product vision and go-to-market approach for a bot-oriented offering
- Handled founder responsibilities across product, operations, and stakeholder communication
- Learned startup fundamentals through direct execution rather than theory alone
Tech for People
> Founder
Founded Tech for People to build technology with a people-first mindset—prioritizing useful products, clear value, and sustainable early-stage growth.
- Launched Tech for People in 2025 as a new entrepreneurial chapter
- Defined mission and product direction around accessible, human-centered tech
- Leading founder work across strategy, product definition, and early delivery
- Building organizational habits and execution rhythm from day one
What's running on the desk, right now.
Founding · Early-stage strategy · Product vision · Go-to-market thinking · Stakeholder communication
Lean building · Iteration · Operations · Prioritization · Hands-on delivery
Product definition · User-centered thinking · Startup operations · Learning by doing
tail -f / a decade of production traces.
Selected engagements, framed by business outcome. Detailed references available under NDA on request.
Founded and built Sammy Bot from the ground up—defining the product direction, iterating on the offering, and driving early-stage execution. @ Sammy Bot
Founded and built Sammy Bot from the ground up—defining the product direction, iterating on the offering, and driving early-stage execution.
Founded Tech for People to build technology with a people-first mindset—prioritizing useful products, clear value, and sustainable early-stage growth. @ Tech for People
Founded Tech for People to build technology with a people-first mindset—prioritizing useful products, clear value, and sustainable early-stage growth.
whoami
Junior entrepreneur with hands-on experience building and leading two startups—Sammy Bot (2020) and Tech for People (2025). Focused on turning ideas into products, learning by doing, and growing ventures from the ground up.
Today the desk runs from North Bay Village, FL — Open to new opportunities and collaborations.
# whoami.json { "name": "Diego Leon", "role": "Operator", "loc": "North Bay Village, FL", "mode": Open to new opportunities and collaborations, "clouds": ["aws", "azure"], "stack": [".net", "blazor", "rag", "llm"], "edu": Colegio Santísima Trinidad · General studies, "communities": [ "—" ] }
Channel is open. Send the first packet.
Every engagement begins with a 30-minute confidential call. Same day if the channel is hot; within one business day otherwise.
$> all conversations under NDA on request — secure channel preferred.